• Who
• Projects & Experience
• Services
• Contact

Profile

Web Production Specialist Fiona Flowers - to offer web consulting and professional services.

To bring a collaboration of expertise who are expert in a particular function or role of a “Web Project Team” as part of an integrated solution for a product, project, and business life cycle.

Consulting

• Web Strategy & Development
• Web Marketing & Media Research
• Information Architecture
• Design & Development
• Project Management & Leadership

Professional Services

Work closely with you throughout the project process; available for on or off site consulting and project work.

A professional and talented build team is selected to see your project delivered; delivering websites which effectively communicate the brand.

Contact

Servicing mainly the Greater Toronto area and Ontario.

Contact for an appointment and free consultation.

• Who

Web Production Specialist
Fiona Flowers recently founded FionaFlowers.ca, as a web consultancy and professional services, and has over 14 years of experience within the IT industry including web consulting, management, project leading, web strategy and marketing, design and development, training, and network support.

She is responsible for overall aspects of production for any given project and consulting; also for direction with particular interest on the niche markets currently being served.

Ms. Flowers has been positioned in engaging projects involving web communications, globally, in Europe, USA, and Canada; consulted on a marketing and public facing web perspective with experience producing a high level schematic of proposed websites; some of these were with industry leading companies such as BBC, British Telecom, and CanWest Interactive.

Fiona has given guest speaking engagements on web strategy and procedures at the University of Toronto.

Fiona is a member of the Canadian Internet Registration Authority.

• Projects & Experiences

Teknion is a leading international designer, manufacturer and marketer of office systems and related furniture products.

project:
Maintain and update Teknion.com website from within corporate marketing. Provide internet technology solutions for marketing and sales initiatives. Update website for two product launches, create flash animation, consult on structure of website and technical implications, and meet on behalf of the company with third party suppliers.

Operates Global Television and the country's most popular specialty channels, and online properties.

project:
Lead a team of web developers for re-launch of the Canada.com website. Develop with wireframes, project plan and task, work within marketing team; use advanced developing technologies.

British Broadcasting Corporation and Media Accounting Services; provide integrated financial services to the BBC.

project:
Redesign, develop, and maintain web based sites and applications on internal and external client Intranet. Consult with clients and third party suppliers to address and analyze technical requirements for web based solutions. Project lead, plan, manage and develop HR Intranet site. Prototype new intranet design and layout on BBC intranet site.

BT & O2 are providers of UK broadband, phone lines, digital TV, mobile, security and networked IT services.

project:
Develop front-end global applications on BT’s messaging system. Develop custom applications on a database driven website using content management servers and web module based servers.

• Current Project

• Services

Located and servicing in the greater Toronto area, Mississauga, web consulting & professional services firm offering:

• Web project consulting services specializing in project development process.
• Complete business cycle advisory and support.
• Web strategy and analysis.
• Web marketing and development plans with business models.
• Effective communication of brand and public relations values.
• Integration of development and design as part of project development or business cycle.
• Training and presentations.

• Web Strategy Development
  • Virtual value chain identification.
  • Value and competitive positioning: a strategy often includes a thorough study of a company’s competition. While each business wants to portray a unique identity with their products and services, it is useful to understand what strategies are working for businesses in the same industry.
  • Internet branding and competitive intelligence; competition analysis.
  • Customer relationship management (CRM).
  • Marketing objective criteria.
• Web Marketing & Media Research
  • Personas – Behavior profiling and deterministic patterns; demographics and tasked based functionality analysis.
  • Process & Metrics – site campaigns and usefulness; consumer research and site analysis.
  • Interactions and directional marketing.
• Information Architecture
  • Develop thorough realistic plans that support organizational objectives.
  • Work with clients to understand their business models and goals; help define strategy, content, and features for design of their website or project.
  • Analyze target markets and their information for functional needs.
  • Define site architecture and navigation that serves as a directional of the site upon which all other functionalities and aspects are built.
  • Create wireframes, site maps, schematics, process maps, feature lists, mockups, visual specification, working prototypes and other documentations to describe the intended user experience.
  • Content management planning – implementing systems and design with functionality.
• Design & Development
• Project Management & Leadership
• Training & Presentations
  • Customized on-site training.
  • Exclusively prepared training manuals.
  • Analyze target markets and their information for functional needs.
  • Database online user guides and knowledge bases.
  • Professional user manual preparations.